Influencer marketing to boost
traffic and sales
BLOGGERS ARE A PERFORMANCE TOOL
WE RELY ON NUMBERS AND METRICS
39 004
views
0,02$
cost per visitor(CPV)
1 100
clicks-through
0,6$
cost per click (CPC)
102
leads
6,8$
cost per lead (CPL)
49
sales
14,2$
cost per sale
CR - 3%
CR - 10%
CR - 49%
REVENUE, LTV EXCLUDED: 2890$
ROMI: 410%
Social media we work with:
Running campaigns in 13 languages
22 blogger managers
Selecting bloggers by 50+ parameters
Including gender, age, place of residence, subscribers’ interests
Providing predictive metrics ahead of campaign start: CPV, CPM, CPC, CPA
CASE
INFLUENCER MARKETING FOR A CHAIN OF DESIGNER CLOTHING STORES
Objectives
Bring traffic generated by bloggers to profitability
Set up traffic analytics
Audit advertising campaigns, accounts
Modus operandi
Determine target audience, pin down social media with the most active audience
Regularly provide product samples for integrated advertising (stories and live broadcasts with product demonstrations)
+108%
social media traffic
50-750%
ROAS placements
41
placements in 2 months
CASE
INFLUENCER MARKETING FOR A CHAIN OF DESIGNER CLOTHING STORES
Objectives
Bring traffic generated by bloggers to profitability
Set up traffic analytics
Audit advertising campaigns, accounts
Modus operandi
Determine target audience, pin down social media with the most active audience
Regularly provide product samples for integrated advertising (stories and live broadcasts with product demonstrations)
+108%
social media traffic
50-750%
ROAS placements
41
placements in 2 months
CASE
INFLUENCER MARKETING FOR SUBSCRIPTION-BASED PHYSICIAN SERVICE
Objectives
Lead generation for “doctor by subscription” service: monthly fee for online doctor service and check-ups
Increase brand awareness
Modus operandi
Bloggers got free subscription, actually received services and shared their own opinion about the product
Each blogger shared stories (series of 3-6 stories over 1-3 days), insights, and recommended the service
double
number of brand mentions on social media
350%
average ROAS per placement
146
placements by bloggers in 2 months
Each blogger has a unique promo code and a private link to share with users (UTM tracking)
CASE
INFLUENCER MARKETING TRENDING PRODUCT ON WILDBERRIES
Objectives
New product (new beauty product listing) sales increase on Wildberries
Bring traffic from nano-influencers to profitability; test scaling algorithm in-house with the client’s team.
Modus operandi
Determine the target audience, pin down social media with the most active audience
Regularly provide product samples for integrated advertising (stories and live broadcasts with product demonstrations)
0.07$
cost per click
190-300%
ROAS of placements
19
placements in a campaign
The main format is a series of Instagram stories (3-6) from a blogger in 1-3 days.
Set up traffic analytics
CASE
MAINTENANCE AND PROMOTION OF TELEGRAM CHANNEL "LIVE 150+" ON A TURNKEY BASIS
METRICS
8,669 subscribers, Subscriber cost: ~ RUB 20
~1.9k daily outreach
17.3% ERR
WE UNDERTAKE TO
Create 100% of content
Build audience/promote channels according to the client’s media plan (the selection of channels, unique content, ad placement, analytics)
Place selling posts and activations according to the client’s media plan
Moderate community
CASE
MAINTENANCE AND PROMOTION OF TELEGRAM CHANNEL "LIVE 150+" ON A TURNKEY BASIS
METRICS
8,669 subscribers, Subscriber cost: ~ RUB 20
~1.9k daily outreach
17.3% ERR
WE UNDERTAKE TO
Create 100% of content
Build audience/promote channels according to the client’s media plan (the selection of channels, unique content, ad placement, analytics)
Place selling posts and activations according to the client’s media plan
Moderate community
WHY PARTNERS
CHOOSE US
24/7 contact
our own software for social media analysis
Predictable results
Integration in customer’s marketing strategy
Unique content
Scaling up through our own scouting staff

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